Media Monitoring & Analysis
Stove Boat monitors client topics, speakers, and important keywords from traditional media outlets, online news sources, and social media networks to keep clients apprised of relevant developments in the realms of media and government. Using a combination of human analysts and technology, we analyze and deliver to our clients the news that matters most. The resulting media intelligence is delivered in the form of daily updates, weekly trends, and monthly analysis reports, each serving a specific, valuable function. Our clients use this media intelligence to determine what is being said – positive or negative – about their organization or company, its brand, and how relevant issues in the news might affect it. Media monitoring and analysis helps organizations track publicity campaigns, discover the nature and extent of various social trends, and obtain insights on how media and other relevant influencers – be they individuals or organizations – are responding to their issues and messages.